Apple iTV to come with live TV streaming?

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Apple, never one to shy away from a challenge, hasn’t given up on building relationships with movie studios and sports providers and is now getting chummy with cable broadcasters. The talks are about streaming live TV to a new type of box Apple will soon use – likely one that’s built into the new Apple iTV.

While the idea of TV finally breaking free from the aerial and being purely streamed online is an exciting one, Apple’s talks aren’t necessarily going great as many broadcasters don’t want to let the powerhouse in on the action.

Traditionally these companies rent set-top boxes, but Apple’s approach would mean having to sell, and potentially losing money. Plus even if broadcasters do go for it, this is US only at the moment, so the rest of the world may not see an Apple Television for even longer than the already late 2014 release date. Fingers crossed UK broadcasters are a little more friendly.

Apple iTV rumour round-up

[Via AppleInsider]

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Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website. Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.